Meet us @ eTail '12 Booth # 117
Management Team
TorreyCommerce's management team has run fast-growth companies from start-up to maturity. Here's a glimpse of some of the people who make it happen.
Gavin Mandelbaum
Founder
Gavin is a pioneer in the field of ecommerce and is continuously pushing the envelope in his quest to develop the most cutting-edge and result-driven technologies for his clients. He has a gift for understanding the psychology of the eshopper and the technology of the application, allowing him to develop innovative, rapidly deployed and effective ecommerce solutions.
Gavin is the first to admit that any success that torreycommerce achieves is a direct result of the talent and hard work of his team. The flexibility, creativity and intelligence of his young yet experienced co-workers puts torreycommerce at the forefront of ecommerce solution providers.
Prior to founding torreycommerce, Gavin founded iBaby, an online baby retailer, which was acquired by iVillage. He then co-founded BabyCenter.com, acquired by eToys and later Johnson & Johnson, and iMaternity.com, acquired by Destination Maternity. Later, he founded iHome.com, which was acquired by the original Linens 'n Things.
Gavin is a graduate of the University of California, Berkeley and a long-standing, die-hard Cal sports fan (Go Bears!). In his free time, he enjoys running stairs at the San Diego Convention Center and taking his three boys hiking on the “nut trail”. Gavin is such a hi-tech gadget junkie that he purchased the first Blackberry smart phone as a wedding gift for his new bride. And yes…they are still very happily married!
Gene Lee
Finance and Operations
Gene works tirelessly to optimize the company’s internal and external operating procedures. He also streamlines financial controls and processes resulting in increased efficiencies. In a nutshell, Gene makes sure torreycommerce is profitable and doesn’t overspend!
An engineer by trade, Gene is an entrepreneur with significant experience in the financial services sector. Prior to joining torreycommerce, Gene owned and operated a medical staffing firm as well as a nationally known auto parts retailer. He also acquired extensive experience in investment banking while working at UBS, Hong Kong.
A triple graduate of Cornell University, Gene holds both a bachelor’s and master’s degree in chemical engineering as well as an MBA. In his free time, Gene moonlights as a chauffeur, happily shuttling his two children around to soccer games and music practices. Gene maintains a Google calendar just to keep up with his kids’ active schedule!
Katie Reeder
Business Development
As a key player in developing the company’s business, Katie uses her wealth of experience, no-nonsense approach and knowledge of business and management to get the job done. And along with expanding the company’s client base, Katie acquires and manages vendors for LNT.com.
Prior to joining torreycommerce, Katie was Founder and COO of Decora Inc., an exporter of home décor products from Mexico to the US, Canada, Australia and Europe. Additionally, Katie helped found and manage logistics for Chiminea World, an exporter of Chimineas. While there, she oversaw 10 factories and 500 employees and managed the company’s relationships with big box chain stores like Target, TJX, and Bloomingdales.
Katie graduated with a degree in international economics from Tufts University and has been featured in the book, "Living and Working in Mexico." Katie is very dedicated to her job, the team at torreycommerce and the company’s clients.
Alex Moser
Development
Alex spearheads technology development, working directly with clients and leading the programming team. He serves as the liaison between the developers and the rest of torreycommerce. Alex strives to create a development environment that achieves fast turnarounds while attaining the highest standards of excellence torreycommerce and its clients have come to expect. While he has a deep understanding of the science and meticulous nature of programming, Alex also appreciates the art inherent in this discipline and is able to lead his team in balancing the two.
A graduate of Haverford College, Alex holds a double degree in sociology and computer science. From building his first computer, an i486, to being in the first graduating class of High Tech High, this San Diego native has worked with computers for over half of his life.
Alex is an avid tabletop gamer and has a deep fascination with the conflux of law, society and technology surrounding digital media. He is a connoisseur of everything music, from jazz and freak folk to surf rock and beyond.
Toni Hernandez
CRM
Toni has worked in retail for over 20 years and is the backbone of TorreyCommerce. Prior to joining TorreyCommerce in 2000, she worked with the Mandelbaum's at Kid's Warehouse.
Toni is the proud mother of:
4 children
8 grandchildren
& 1 great grandchild!
It's no wonder she has nerves of steel and handles the most delicate Customer Service issues with such ease and grace!
Garrett Griffin
Marketing and Account Managment
Garrett oversees both product marketing and account management. His agility, versatility, and ability to multi-task enable him to work seamlessly with clients and the torreycommerce team to brainstorm and develop best-of-breed ecommerce applications.
Garrett is the company’s homegrown “renaissance man”. He began as an intern while studying for his B.S. in management science at UCSD. During the course of his studies, Garrett lived in Panama and founded a micro enterprise with the Kuna Yala people in the San Blas Archipelago.
An avid surfer, Garrett loves learning about beer and enjoys running the stairs at the San Diego Convention Center with Gavin. Garrett is on a life-long journey to find the perfect wave and perfect beer.
Mikael Ohlsson
Marketing
Mike runs emarketing programs for several torreycommerce clients. He spends most of his time creating and implementing advertising, promotional and affiliate initiatives. Through regular client communication, real-time analysis, and rapid implementation of marketing strategies, Mike achieves the best possible results for torreycommerce clients -- he is obsessed with improving their bottom line!
A graduate of Tufts University, Mike embarked on a career in marketing with a direct mail agency in Newport Beach. He then moved home to Boise, Idaho where he worked in marketing and customer retention services at DirecTV. He also worked remotely for Google, Sweden, developing its search algorithm. Upon his return to SoCal, Mike worked at Apollo Interactive, supporting clients and their online advertising needs.
Mike’s hobbies include playing rock guitar, road cycling and spending time at the beach. However…he has yet to take up surfing.
Rick Sanchez
Production
As the production guru, Rick always thinks out-of-the box in order to best represent the online presence of the company’s clients. Whether it’s his high standard of quality assurance or his ability to expertly translate a product’s look and feel from store window to web page, Rick manages to exceed his clients’ expectations.
Armed with a B.S. in Statistical Science with an Emphasis in Applied Probability from UCSB, Rick began his career as the sole technical support professional for a property management software provider. There he gained invaluable experience in working directly with the end-user. He then went on to become a successful web-development consultant.
A passionate X-Box’er and movie lover, Rick dedicates his weekends to spending time with his family.
