News

'Shop by Color' Drives Sales Higher

SAN DIEGO, Calif. - May 22, 2007 -- TorreyCommerce is proud to announce 'Shop by Color' as our latest e-commerce feature for the home fashion industy. This opens a whole new dimension for online shopping. Now customers get a detailed color perspective of the merchandise without having to dig through hundreds of collection pages. "The positive effect of 'Shop by Color' on our websites' conversion rates is spectacular," says Gavin Mandelbaum, CEO of TorreyCommerce

We asked the consumer how she shops for home furnishings online. An overwhelming number of the respondents listed color as a critical variable in their online shopping decision. Up until now consumers were forced to sort through huge amounts of products with little or no color information. TorreyCommerce has simplified the color equation. Consumers now see color swatches on category pages and can sort categories by color.

There were many complexities that we had to overcome for Shop by Color to work properly. Not the least of which is the funky names that the home fashion industry assigns to colors. Our proprietary technology filters millions of different colors into 15 simple (and easy to shop) color groups.

About TorreyCommerce
TorreyCommerce is a leading provider of outsourced e-commerce to the home furnishings industry. We manage the ecommerce for over 50 leading manufacturer and retailer partners. Our partners are united together with the TorreyCommerce Network (TCN) to enable powerful cross-merchandising and ultimately a better shopping experience for the consumer.

Contact:
TorreyCommerce
Candice Woo
Dir. of Corporate Communication
tel: 619.237.1807 x1718
fax: 619.237.1810
candicew@torreycommerce.com